In this video, I take a look at the Kickstarter campaign page for Fidget Cube. At over $4M ($1.4M at the time of the recording) pledged, the campaign is doing a lot of things right. I identify some key areas that are working for the campaign and talk about how to apply them to board game projects. The main focus is on increased social sharing, but I also talk about linking images to the pledge button and other such conversion boosters.
Sponsored by Restless Entropy Games. Their game, Armor & Ash, will be on Kickstarter soon.