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Richard Miles interviews Patrick Scott about Kickstarter lessons learned. Patrick created a game called King’s Favor and launched a Kickstarter campaign for it. Ultimately, the project did not successfully fund, however, Patrick has a lot of insight from this experience and he shares some of that knowledge today.
Topics covered:
Marketing your game before launching the Kickstarter campaign.
The importance of in person, face to face, meetup groups.
Using Thunderclap.it to boost your social reach.
The choice to cancel (or not) a failing campaign.
Has Kickstarter turned into a pre-order completed games type of platform?
The importance of building a community for your campaign/project.
How/Why Kickstarter is not a marketing platform.
Not being afraid of getting your friends and family promote your project.
Websites/People referenced:
King’s Favor on BGG
Buy King’s Favor from the Game Crafter
Facebook Game Designer’s Guild
Thunderclap
Richard Bliss – Funding the Dream
Thanks Richard for making this and thanks Patrick for sharing your experience.
Kickstarter is something I am looking into at the moment in preparation of my campaign. I find the comments very interesting and informative. To be honest the more I read about the subject the more the time I think I need for the preparations.
All the Best,
Konrad
Hi Konrad,
Thanks for listening. Being prepared, building a following for your project and getting enough outside feedback, will only help to ensure your success. When you are further down the road, do not hesitate to reach out. I’ll gladly look over your Kickstarter preview page and offer any suggestions I might have.
Best of luck to you.
Thanks a lot for this content!
So far, all of your podcasts have given me helpful information. I was going to shamelessly plug my game (when it’s ready) to everyone I know, but you guys really drove home the necessity of reaching out (and up) to experienced indie publishers for advice and help. It’s not really something I had planned on because of the intimidation factor. But, as you were talking about backed projects here, it got me to thinking that I am now “in touch” with 15 or so indie developers who successfully funded – even a 3rd of them would be a lot of great feedback.
So, Thanks!
Derik, you are most welcome. I am glad you’ve enjoyed the content and it is always nice to get positive feedback.
Definitely reach out to people. I think you’ll find that most people are helpful. Also, let people see your Kickstarter preview page. This is very important as if it doesn’t make a good first impression chances are most people won’t come back to see if there have been any updates or improvements.